https://medium.com/@JulianGumbo/igtv-is-an-island-for-creators-making-it-hard-for-viewers-to-reach-8940fe740b3a

IGTV offers a brand new platform for videos — but it’s a few clicks away.

On June 20th, the Instagram team went live and introduced a new feature to their photo-sharing app: IGTV. The new feature was a response for creator’s need for longer content.