Blue Apron is stuck in a dangerous cycle that has nothing to do with Amazon

Blue Apron is stuck in a dangerous cycle that has nothing to do with Amazon

7 years ago
Anonymous $Gu9VYqcl-R

https://www.recode.net/2017/8/11/16127050/blue-apron-q2-earnings-warehouse-issues-linden-new-jersey-matt-salzberg

One of the clouds hanging over Blue Apron since its IPO has been the looming threat of what an Amazon-Whole Foods combination could mean for its business.

But when Blue Apron’s stock got hammered on Thursday, falling more than 17 percent by day’s end, that had nothing to do with it; it was the company’s disappointing financial forecast for the back half of the year that was the culprit.