https://finance.yahoo.com/news/sonos-beam-soundbar-voice-controlled-fix-tvs-cruddy-speakers-135853650.html > Sonos Beam. It’s a $400 soundbar for your TV — with Alexa built in." data-reactid="14">It’s called the Sonos Beam. It’s a $400 soundbar for your TV — with Alexa built in. > Soundbars have always been great companions for flat TVs, because the built-in speakers in those TVs are terrible; there’s just no room for them. As TVs get even flatter, and their bezels get even thinner, the need for a good, inexpensive soundbar is greater than ever.