https://www.cnet.com/news/playerunknowns-battlegrounds-is-20-in-its-first-ever-steam-sale/

PlayerUnknown's Battlegrounds (PUBG) was one of the hottest games ever to hit Windows PC -- to the point its creators would have just been throwing away money if they put the game on sale. So they didn't. Until now.

Today, you can finally pick up a copy of PUBG for a substantial discount. It's $20 on Steam right now (normally $30). The sale runs through July 5.