https://wccftech.com/nvidia-next-generation-gpu-q3-18-power-logic/

A mockup of what an 1100 series branded GeForce card could look like. Not an official image.

I saw a very interesting report published over at DigiTimes which cited an interview of Power Logic (a top tier cooling fan manufacturer that produces fans for the likes of EVGA) chairman Hsu Wen-Fang who stated that his company expects cooling fans sales to go through the roof starting Q3’18 because of next-generation GPUs launching around that time frame.