https://www.techradar.com/news/instagram-goes-all-in-on-longer-videos-in-an-effort-to-shut-down-youtube

Just as we had expected, Instagram has just unveiled a new app called IGTV that allows users to post long-form videos up to 10 minutes in length for the average user, and up to an hour for the platform’s superstars.

You’ll see videos appear both inside the Instagram app and inside IGTV with the latter focusing on taking screen time away from platforms like YouTube which is currently dominating the ad-driven streaming video space.