https://thenextweb.com/apps/2018/06/21/igtv-is-instagrams-answer-to-youtube/

Instagram is making a play for YouTube’s video throne with the launch of IGTV, a new app where users can upload videos longer than one minute.

The app, revealed at an event today by Instagram CEO Kevin Systrom, hosts videos up to one hour in length. Anyone can upload videos, either from the dedicated app or from Instagram itself. Everything is mobile-oriented, meaning videos are in portrait mode. Rumors about it have been passed along for weeks, culminating in a report from the Wall Street Journal which revealed the proposed length.