https://qz.com/1310637/instagram-is-introducing-igtv-an-app-for-hour-long-videos/

Instagram on Wednesday (June 20) announced a new in-app feature and standalone app that will allow users to post videos of up to 60 minutes. Dubbed IGTV, it is expected to roll out in coming weeks.

Instagram CEO Kevin Systrom made the announcement during an event in San Francisco today, exactly five years after the company first added video to its platform. Each of IGTV’s channels will belong to a “creator,” some of whom were present at the event—social media star Lele Pons, for example, gave a preview of her IGTV cooking show—but Instagram emphasized in its announcement that anyone can be a creator.