https://www.techradar.com/news/instagrams-new-long-form-video-hub-igtv-expected-to-launch-today

Instagram's long-form video hub is expected to launch today, and will be named IGTV. According to TechCrunch, the new channel will launch with clips from independent creators who have a sizeable following on Instagram, as well as professional "content houses".

Videos are currently limited to 30 seconds for Instagram Stories, and one minute for users' main feeds. IGTV will reportedly support videos up to an hour in length, though the site is encouraging creators to aim for a more manageable 10 minutes.