https://www.cnet.com/news/world-cup-2018-memes-brazil-neymar-takes-a-dive/ > On the way to the victory, Neymar, barely touched by defenders, flopped on his back as if to hint the refs should call a foul. The referee went along with Neymar at first, but consulted the tournament's controversial new video assistant referee system and changed his mind. > Viewers quickly made the failed flop into a meme.