https://www.techdirt.com/articles/20180611/22420640014/ending-memes-eu-copyright-directive-is-no-laughing-matter.shtml

On Friday, I wrote about all of the many problems with the link tax part of the proposed EU copyright directive -- but that's only part of the problem. The other major concern is around mandatory upload filters. As we discussed with Julia Reda during last week's podcast, the upload filters may be even more nefarious. Even the BBC has stepped up with an article about how it could put an end to memes. While that might be a bit of an exaggeration, it's only just a bit exaggerated. Despite the fact that the E-Commerce Directive already makes it clear that platforms should not be liable for content placed on their platforms by users absent any notice and that there can be no "general monitoring" obligation, the proposal for Article 13 would require that all sites have a way to block copyright-covered content from being uploaded without permission of the copyright holder.

As per usual, this appears to have been written by those who have little understanding of how the internet itself works, or how this will impact a whole wide variety of services. Indeed, there's almost nothing that makes any sense about it at all. Even if you argue that it's designed to target the big platforms -- the Googles and Facebooks of the world -- it makes no sense. Both Google and Facebook already implement expensive filtering systems because they decided it was good for their business to do so at their scale. And even if you argue that it makes sense for platforms like YouTube to put in place filters, it doesn't take into account many factors about what copyright covers, and the sheer impossibility of making filters that work across everything.