https://www.cnet.com/news/wendys-waffle-house-dennys-diss-ihops-ihob-name-change/

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm. You could even say the competition is hobbing mad...