https://www.cnet.com/news/ihop-goes-ihob-because-pancakes-arent-enough/

Welcome to the International House of Burgers. IHOP posted an announcement video to Twitter saying, "Dear Internet, we abbreciate your batience. Now let's see who guessed right. B-hold!!!!!"

The name-change tease is all about promoting the chain's new lineup of hamburger offerings, including versions called Cowboy BBQ and Mega Monster. The IHOP website has adopted the branding along with the message, "Our new burgers are so good, we changed our name."