https://www.theguardian.com/games/2018/jun/11/microsoft-e3-xbox-maker-suggest-streaming-will-replace-consoles

The company is investing in studios in attempt to win over next generation of gamers

When you think of Microsoft, you probably think of Word or Windows first; omnipresent computer software that, despite its usefulness, does not elicit enormous excitement. Xbox is different. At E3 each year, the video games industry’s biggest event, Microsoft packs out a stadium-sized room with fans for its annual press conference, many of whom have travelled from all over the world. People are passionate about Xbox and its games – Minecraft, Halo, Gears of War – in a way that nobody is about Microsoft Office.