https://phys.org/news/2018-06-comcast-disney-highlights-shifting-media-landscape.html

The battle for Twenty-First Century Fox reflects a new imperative among entertainment and telecommunications firms, which are amassing ever more programming to better compete with technology companies such as Amazon and Netflix for viewers' attention—and dollars. Comcast's offer shows that it's willing to bet big to try to get its hands on the right content creators and distributors.

In a call with investors, CEO Brian Roberts said the marriage of Fox and Comcast would create the "entertainment company of the future."