https://finance.yahoo.com/news/twitter-updates-app-highlight-big-160417935.html

San Francisco-based Twitter said it would begin notifying users in its app when an event was happening that might interest them, and that it would promote such events in a dedicated section of Twitter's search page.

The prompts will appear at the top of Twitter's timeline, the heart of the service and the first thing that users generally see when they open Twitter on a smartphone, said Keith Coleman, Twitter vice president of product.