https://www.cnet.com/news/google-pixel-3-xl-rumor-roundup-specs-release-date/

Google went through a bit of its own shakeup when it acquired HTC's phone hardware team in September 2017, which it has since folded it into its own operations. And the smartphone landscape has evolved too, as Apple reset the standards and conventions for price and design with the iPhone X.

It's in this dynamic environment that Google will launch the next generation of its flagship phone,  as it attempts to solidify its place among the smartphone elite. The current Pixel is one of the best smartphones on the strength of its camera, snappy performance and homegrown Android software -- one that's first with feature updates and security patches. And the company's forthcoming Android P operating system has compelling new features that can't be found on any iPhone (yet).