https://blog.usejournal.com/tackling-the-ethical-challenges-of-slippery-technology-94500e723d34

The release of Google’s AI principles last week are promising. It is hard to imagine how these principles will be baked into the DNA of the company and how their implementation will play out in terms of company decision making and strategy, as they balance these against profit margins. But I am sure they are on it.

Rachel Coldicutt, CEO of Doteveryone raised some important questions about the principles. Her suggestion is that Google must say who their AI applications will benefit, and who they will harm. This is a strong moral position for a company to take, but these are indeed important considerations for technology companies. Not only that, Rachel’s writing provokes further questions. Given the networked nature of the technologies that companies like Google create, and the marketplace of growth and progress that they operate within, how can they control who will benefit and who will lose? What might be the implications of powerful companies taking an overt moral or political position? How might they comprehend the complex possibilities for applications of their products?