https://techcrunch.com/2018/06/15/apples-new-mac-ads-show-that-even-grimes-uses-dongles/ > Apple has launched an new advertising campaign for the Mac called “behind the Mac”. In this campaign, the company is sharing user stories of people using Mac for work, creative projects and accessibility reasons. > The Mac is a versatile platform. People use it for boring tasks, such as checking emails and browsing the web. But you can also use it for countless of other things. Apple wants to show you what you can do with a Mac beyond Word and Excel.