https://www.theguardian.com/tv-and-radio/2019/mar/25/apple-tv-plus-less-a-rival-to-netflix-more-a-smug-religious-cult-oprah-winfrey-steven-spielberg

The launch event for the tech giant’s streaming service featured Oprah, Spielberg and plenty of self-indulgence, but little evidence it can catch up with the market leader

If the shows on Apple’s new TV service turn out to be as smugly evangelistic, self-indulgent and editorially undisciplined as the launch event for the product, streamed from California on Monday, then it will be very bad news for Apple subscribers and very good news for Netflix, the current market leader.