https://apnews.com/2029e7af7a314d508cce2ce4eaecca11

SAN FRANCISCO (AP) — It took a while, but finally — and with the carefully curated help of Oprah, Big Bird and Goldman Sachs — Apple has at last unveiled a new streaming TV service, its own branded credit card and a news subscription product.

The moves have been largely expected and so far don't appear to drastically alter the competitive landscape the way Apple has done with previous products such as the iPhone and the iPad.