Apple's news subscription service a mixed bag for publishers

Apple's news subscription service a mixed bag for publishers

5 years ago
Anonymous $Dftgs0JzgE

https://phys.org/news/2019-03-apple-news-subscription-bag-publishers.html

Readers get access to articles from over 300 magazines, a smattering of digital sites and some newspapers. Human editors will select stories for the app, which will tailor news feeds to a reader's tastes. Apple pushed a privacy angle, saying advertisers won't track what you're reading the way Google and Facebook do across apps and websites.

For publishers, the situation is complicated. Many big-name magazines are on board, hoping Apple brings them new paid readers. But many magazine articles are already available free online, even for magazines that are behind a paywall. The app, for now, lacks most major U.S. newspapers. They may feel like they can find readers better on their own, or be wary of the terms of the revenue split with Apple, said Rick Edmonds, a media analyst at the Poynter Institute.

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