https://phys.org/news/2019-03-apple-highlights-privacy-jab-rivals.html

Apple announced a new streaming TV service, a paid subscription level for its news app, a video game service and an Apple-branded credit card, as it tries to push its services businesses to make up for a decline in sales of the iPhone.

The new services will pit Apple against the likes of Google and Facebook in news, and Amazon and Netflix in streaming video. But unlike many of its competitors, Apple said it won't use your news preferences and spending history to sell advertising.