https://www.cnet.com/news/apple-tv-plus-with-shows-from-spielberg-oprah-and-jj-abrams-is-coming-this-fall/

Apple TV Plus is the company's way of jumping into the streaming-video game, where Netflix, Amazon Prime Video, Hulu and others have already established themselves and brought in millions of cord-cutter customers fleeing cable subscriptions. The new service also works as a way for Apple to grow its thriving services business, helping it continue to grow despite lagging iPhone sales.

The company in 2017 hired Jamie Erlicht and Zack Van Amburg from Sony Pictures Television to oversee "all aspects of video programming." The two were responsible for shows such as Breaking Bad, The Crown and Rescue Me. And in the past year, Apple has continually announced original content it's producing -- including a multiyear partnership deal with Oprah and deals with Reese Witherspoon, J.J. Abrams and dozens of others. The company has reportedly gone well past its original $1 billion budget to bring in this list of movie and television A-listers, who are slated to create about 30 shows and a handful of movies.