https://www.cnet.com/news/apple-event-2019-apple-card-apple-arcade-tv-plus-and-everything-announced-so-far/

Roll your own custom channel lineups from any source, within the updated Apple TV app, and stay within the app when going from source to source. The app uses machine learning to provide better suggestions. And it's coming to the Mac, this fall, as well as smart TVs, Roku and Amazon FireTV. TV Plus is the name of its original content subscription service, and it trotted out a parade of celebrities on stage for it: Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Steve Carrell, Big Bird and more. Coming this fall.

As an extension of the App Store, Apple's splitting off premium paid games from the free into a subscription service. It's pulled out a lot of big names for it, such as Dave Gibbons. Note that this isn't game streaming -- it's an all-you-can-eat subscription service launching with over 100 games. Coming this fall, but no pricing as yet.