https://www.cnet.com/news/apple-tv-channels-streaming-service-is-here-and-wants-to-run-the-show/

"We designed a new TV experience where you can pay for only the channels you want, all in one app," Peter Stern, Apple's vice president of services, said at the event.

The shows are on-demand and ad-free, and viewers can watch them even when they're offline. "This is how TV should work," Stern said.The new service will come through a software update in May, and the Apple TV app will be coming to MacOS in the fall. Stern said the Apple TV app will be coming to smart TVs, starting with Samsung's TVs in the spring. It'll also be coming to smart TVs from Sony, LG and Vizio, as well as devices like Roku and Amazon's streaming sticks.