https://techcrunch.com/2019/03/25/apple-arcade-is-apples-new-cross-platform-gaming-subscription/

Apple wants to tilt the balance from ad-laden freemium gaming titles towards all-access ad-free gaming experiences that can be downloaded across platforms on iOS, macOS and tvOS.

At the company’s services event this morning, they announced Apple Arcade, their new premium subscription service for gaming across their hardware products. “We want to make gaming even better,” Apple CEO Tim Cook said onstage.