https://www.cnet.com/news/apple-news-plus-is-an-on-demand-service-for-news-junkies/

Apple News Plus is part of an array of service unveiled by Apple, as Apple shifts its business so it's less dependent on hardware like its iPhones or iPads. The company, for instance, still generates two-thirds of its revenue from the iPhone alone, although it faces a maturing and increasingly competitive market for smartphones.

The design of the app includes live covers of magazines where the image moves.