https://www.cnet.com/news/apple-event-2019-apple-news-plus-apple-card-and-everything-announced-so-far/

And now, for something completely different.

Apple's big launches are usually for shiny new gadgets. But this time, Apple dribbled out some small updates to its iPads, iMacs and AirPods last way to make way for today's softer reveals at "It's show time!" event rolling out the next generation of its "world-class services." One of the big points is on-device tracking, so that no one besides you knows about your spending, reading or other habits.