https://www.techdirt.com/articles/20190321/07293841840/cable-industry-embarrassed-word-cable-stops-using-it.shtml

In a bid to modernize its reputation as one of the least liked industries in America, the cable industry has a novel solution: to stop calling itself the cable industry. The industry's biggest lobbying and trade organization, the National Cable & Telecommunications Association, first got the ball rolling in 2016 when it renamed itself the The Internet & Television Association. Despite the lion's share of its last mile still being on coaxial cable, the industry apparently hoped that eliminating "cable" from its name would somehow modernize the sector for the fiber era.

Not to be outdone, the American Cable Association, the policy and lobbying arm of over 750 smaller and mid-sized cable companies, has followed suit. It announced last week it too would be dropping the word cable from its name, and will now be called America’s Communications Association. Organization boss Matt Polka put it this way: