https://www.cnet.com/news/how-apples-tv-service-could-make-cord-cutting-better-3-ways/

Similarly, Apple recently toyed with making its own self-driving car, but refactored that project to focus on the software experience in cars rather than actually building automobiles. Make no mistake, Apple is far more likely to bring innovation to how we how we get our entertainment than it ever could have brought to making TVs or cars.

So how could its streaming TV ambitions play out, and what can Apple bring to the party?