https://techcrunch.com/2019/03/24/peek-into-an-empty-steve-jobs-theater-before-tomorrows-big-apple-event/

What are you up to this afternoon? If your answer is anything “watching the livestream of an empty Steve Jobs Theater,” honestly, I’m not sure how you call yourself an Apple fan.

A day before the company’s event in Cupertino, Apple’s streaming video of what looks to be an empty theater, bathed in darkness, with some swirling psychedelic designs playing on the big screen. The whole thing is almost certainly a bid to drum up more interest a day out, as fan scramble to figure out if someone accidentally left the feed running after morning rehearsals.