https://phys.org/news/2019-03-aiming-reinvention-apple-eyes-streaming.html > The iPhone maker, which has officially been mum on its plans, was expected to bring in Jennifer Aniston, Reese Witherspoon and "Star Wars" director J.J. Abrams to a launch event at its Silicon Valley headquarters. > "It seems fairly obvious they are launching a new video service," said Techsponential technology market analyst Avi Greengart.