https://arstechnica.com/gadgets/2019/03/mini-review-fitbit-sticks-to-the-bare-necessities-in-the-159-versa-lite/

The Versa Lite confused me at first. When Fitbit announced the new Inspire and Inspire HR fitness trackers, the company also debuted the new Versa Lite. This smartwatch looks identical to the original Versa, which came out last year, but it lacks a few features and costs $40 less. Considering the Versa was meant to be a cheaper, more accessible version of the $300 Fitbit Ionic, it was strange to see Fitbit come up with an even more affordable version of its already affordable smartwatch.

But Fitbit is positioning itself as the company with smartwatches for all kinds of people. Instead of making one flagship device with a bunch of features like Apple has done with the Apple Watch, Fitbit is investing in numerous devices with different feature sets at various price points. Now, the Versa family has three devices: the $159 Versa Lite, the $199 Versa, and the $229 Versa Special Edition. Choice provides more accessibility, but it can also breed confusion.