5 Ways Apple’s TV Streaming Service Could Win The Day
http://www.newsweek.com/apple-streaming-tv-service-event-march-25-what-expect-viacom-hbo-showtime-1372887
Can Apple find a place in the video streaming game? On Monday, the company will offer the first look at its upcoming TV streaming service during a special March 25 event. At a time when nearly every video content creator under the sun is looking for ways to package their offerings into a unique and desirable streaming service, Apple has its work cut out if it wants to grab a piece of the pie. While the company has no intention of competing with companies like Netflix, Hulu or Disney, it does hope to embed itself even more deeply in the services business.
Expanding services is a smart move for Apple. In many ways, smartphone technology has hit its peak and consumers are finding fewer reasons to upgrade their devices on a year-to-year basis. In the first quarter of 2019, Apple reported a 15 percent decrease in iPhone revenue when compared with the previous year. Profit margins for services like Apple Music or the App Store, however, remain strong. By expanding its subscription-based services into the streaming video space, Apple stands to gain a new source of consistent revenue.