https://www.cnet.com/news/apples-tv-streaming-service-showtime-is-upon-us-at-last/

We'll find out on Monday when Apple hosts an event at the Steve Jobs Theater on its campus in Cupertino, California, to unveil its long-awaited video offering. The event kicks off at 10 a.m. PT/1 p.m. ET.

For Apple, the launch marks the first time it's making its services business the centerpiece of a major event. It's spent the first three days of this week in an unprecedented flood of hardware announcements made via press release, from new iPads to a refreshed iMac and AirPods. In the past decade of Apple's flashy launches, none -- not even its annual Worldwide Developers Conference -- has focused primarily on services.