https://www.cnet.com/news/will-apples-tv-app-on-roku-fire-tv-and-samsung-kill-the-apple-tv-box/

Instead we learned about a triumvirate of services that may or may not prove to be excellent: an overhaul of the Apple TV app, Apple TV channels and Apple TV Plus. Despite the confusingly similar names, they're all different. Plus is the easiest to understand: It's basically Apple's version of Netflix, but with approximately a million fewer shows and a monthly price that's yet-to-be-announced. We'll know more this fall, but its initial popularity will depend on the devotion of Apple fans.

Apple's TV app, above, is coming to a bunch of smart TVs and streamers -- many cheaper than the Apple TV itself.