https://www.cnbc.com/2019/03/26/apples-move-into-banking-raises-the-bar-for-fintech-credit-cards.html > Thanks to Apple, the iPhone is hardly used as a phone at all. The same thing may very well happen to our wallets — forcing established credit card companies to change the way they do business. > The tech giant unveiled its Apple credit card through a partnership with Goldman Sachs and Mastercard on Monday. Apple is entering a crowded, competitive market filled with banks and newer fintech firms. While many of the perks on the Apple card are already available at competitors, the tech company's brand, massive customer base and new security features could help it carve out significant market share.