https://medium.com/cheddar/what-goldman-sachs-gets-from-its-new-credit-card-with-apple-eaf4122199e > The new Apple Card.Apple’s new credit card isn’t particularly innovative by current industry standards. But for Goldman Sachs, it’s entirely new territory and a bellwether of how legacy banks are trying to stay relevant by linking up with Big Tech. > Like most industries, banking has been going through a technology-driven identity crisis, grappling with the fact that, instead of selling financial products directly to customers at physical branches, they’ll probably become invisible financial platforms behind other brands. Bill Gates famously put it best in the 1990s when he said that, “banking is necessary, banks are not.”