https://techcrunch.com/2019/03/26/google-makes-emails-more-dynamic-with-amp-for-email/

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also support AMP emails.

It’s been more than a year since Google first announced this initiative. Even by Google standards, that’s a long incubation phase, though there’s also plenty of backend work necessary to make this feature work.