https://www.cnbc.com/2019/03/26/oprah-had-best-explanation-for-what-apples-tv-event-was-really-about.html

Apple talked a lot on stage on Monday about its new services, including Apple News+, Apple TV+, a credit card it's launching with Goldman Sachs and an all-you-can-eat gaming subscription named Arcade. But Apple provided little detail on how many of those services would work.

It didn't announce pricing for Apple TV+, perhaps the biggest news of the day, and trotted celebrities on stage to talk about new movies and TV shows instead of showing trailers or revealing a sprawling library capable of challenging Amazon and Netflix. Wall Street wasn't impressed. It was, plainly put, a weird event that was short on details.