https://www.cnet.com/news/apples-tv-plus-put-on-a-hell-of-a-show-it-just-wasnt-for-us/

Instead, from Spielberg to Oprah Winfrey and all the stars in between, Apple brought its Hollywood talent to Cupertino, California, to publicly worship them and their craft.

Don't believe me? Apple literally put them on pedestals.