https://techcrunch.com/2019/03/16/apex-legends-battle-pass-launch/

Apex Legends surprised the gaming world two months ago, bringing a new, frenetic dynamic to the Battle Royale genre of games that has already attracted 50 million players.

That first huge milestone didn’t come at a cheap price — EA reportedly paid Ninja $1 million to stream the game. But now the question concerns whether or not Respawn can keep and convert their new, voracious legion of players.