Google Fined $1.7 Billion in Another Antitrust Lawsuit in EU

Google Fined $1.7 Billion in Another Antitrust Lawsuit in EU

5 years ago
Anonymous $Dftgs0JzgE

https://wccftech.com/google-fined-1-7-billion-in-another-antitrust-lawsuit-in-eu/

The European Commission is fining Alphabet (Google) $1.7 billion (or €1.49billion) for abusing their power in the search market regarding advertisements. It may seem like the European Commission has been busy over the last week reviewing the antitrust case brought forth against Apple from Spotify, but it seems they have also been building a big case against Google (NASDAQ:GOOGL) again.

The AdSense program was highlighted by the European Commission, for those who aren’t aware of how the AdSense program works it’s fairly simple: When you host a webpage you offer some of that space to Google who then sells that space to bidding advertisers, although they claim the bidding happens in real time by advertisers the algorithm is far more complicated than a standard auction. The requirements in antitrust cases in the EU require a monopoly, and the European Commission is claiming Google controlled over 70% of online search advertising revenue in the period from 2006 to 2016. During that period Google modified their policy several times in an anticompetitive way. Below are the claims the EU is laying against Google: