https://motherboard.vice.com/en_us/article/a3b9a5/new-feature-instagram-checkout-shopping-app

Instagram is already very good at selling me shit I don’t need. Every time I open the app, I scroll by endless ads for bras and athletic leggings. I was looking for new running shoes recently, so now all of my ads are for Adidas and Reebok. Images of crisp, fluffy duvet covers from aspirational-sounding brands filled my feed when I was shopping for new sheets.

The app for lifestyle shilling has announced a new feature that will make it even easier to take all my money, called “Checkout for Instagram.” When you tap on a brand’s post, tags will appear with product prices, and tapping those tags will direct you to a checkout page.