https://www.cnet.com/news/instagram-tests-way-to-let-you-buy-products-directly-on-the-app/

Instagram is testing the feature in the US and users can buy products from more than 20 brands including Adidas, H&M, Zara, Warby Parker, Revolve, Uniqlo and MAC Cosmetics. 

The move highlights how Instagram is trying to become more than just a place for its more than 1 billion users to browse through beautiful photos.