https://techcrunch.com/2019/03/18/for-1500-you-too-can-get-custom-tesla-nikes-just-like-elon-musk/

Elon Musk’s shoes — a custom pair of Nikes with a Tesla logo emblazoned above the toe box — were the belle of the company’s Model Y unveiling last week.

The reaction, during the event and later on the Tesla forums and social media, not only shot the company behind the custom kicks into the spotlight; it prompted the designers to make more.