https://www.cnet.com/roadshow/news/nvidia-rtx-unity-technologies-automotive-partnership/

Unity is integrating support for Nvidia's RTX hardware -- which mimic the behavior and physical properties of light when creating 3D graphics in real time -- into its own 3D development and rendering software. This allows for dynamic rendering of shadows, reflections and blurring for an extremely realistic image. This High Definition Render Pipeline software will be available to developers starting today, with an optimized preview solution available for customers in the second half of 2019.

The partnership will bring the real-time ray-tracing capabilities to the automotive industry via Unity's platform, granting vehicle designers, engineers and marketing departments the ability to create extremely photorealistic 3D still and video renderings of their vehicles. Unity's software can be used by automakers will be able to create high-fidelity advertisements and promotional materials, but also opens up the use of ray-tracing software to aid in the design of future vehicles. Engineers and designers can use the platform to render their creations in a variety of highly accurate real-world conditions, checking realistic reflections and materials in real time for design flaws even before an actual prototype is ever produced.