https://www.cnet.com/news/intel-intros-9th-gen-core-h-mobile-cpus-graphics-command-center/

This is the first facelift Intel's utility has gotten in five years, and adds one-click optimization for games, better explanations of what each setting does with visual previews and integrated control over driver updates so that you get the zero-day game-optimized drivers automatically. 

It offers more granular control over all the color, sharpness and contrast settings, letting you adjust the primaries where relevant. These are all controls that users of discrete graphics from Nvidia and AMD are used to, but which Intel never really had a reason to provide.