https://www.cnet.com/news/stan-lee-captain-marvel-cameo-made-director-kevin-smith-a-blubbering-mess/

When Captain Marvel hit theaters on Friday, fans could spot Lee riding a city bus, happily reading a script for the 1995 Kevin Smith film Mallrats, in which he had a cameo playing himself. 

"Just saw Captain Marvel; I am a blubbering mess," Smith wrote in his Instagram post on Friday. "After a lifetime spent referencing the movies, the movies just referenced me! Many thanks to Marvel Studios, Ryan Fleck, Anna Bodin, and to my friend Stan Lee for the cinematic shout-out!"